Short answer: an electrician's website should cost less than a single EV charger install. If it costs more than that every month, or ties you in for three years, someone's having you.
Most electricians already pay for marketing, they just don't call it that: the scheme listing, the lead site, the van livery, and a website someone built years ago. So rather than price a website in a vacuum, here's what each route really costs a spark in 2026, and which jobs it actually wins.
Your scheme registration is the best sales asset you've got. Most electrician websites hide it in a footer logo.Where the work comes from
The routes, and what they really cost
Your NICEIC or NAPIT listing
Customers can search the scheme's register for a registered contractor near them. It's free extra visibility and worth keeping up to date.
It's a list, not a pitch. You sit next to every other registered contractor in the area with no photos of your work, no reviews and no reason to pick you. It proves you're legit. It doesn't win the job.
Lead sites
MyBuilder, Rated People, Checkatrade and the rest. Jobs arrive without you chasing them, which is the appeal.
On pay-per-lead sites several trades can quote on the same job, and you pay for the lead whether you win it or not. EICRs and small jobs are the most price-shopped work going, so you end up racing to the bottom on exactly the jobs a website could bring in direct. How lead sites compare with your own site.
DIY website builder
Wix, Squarespace or WordPress, a template and your own words.
30 to 60 hours of your time, and the things that make an electrician rank aren't in any template: a landlord EICR page, an EV charger page, your scheme number marked up so Google can read it. Most DIY sparks' sites end up as a phone number and a stock photo of a fuse board.
"Free website" subscription
No build fee, a monthly charge, a long contract.
Three years at £99 a month is £3,564, and you usually don't own the site. Stop paying and it goes, along with whatever it had started ranking for.
Traditional web agency
One-off fee, you own it. Fine in principle.
A new EV charger page is £200 to £400 of billable time, so nobody bothers. Within a year the site stops matching the work you actually do.
Landlord EICRs are the quiet earner
Private landlords in England have to get an EICR at least every five years and give a copy to their tenants. That makes landlord testing the closest thing a domestic electrician gets to guaranteed repeat work. One letting agent with 40 properties on its books is 40 inspections every five years, plus whatever remedial work the reports turn up.
Those customers search differently from a homeowner with a tripped switch. They type "landlord EICR" and a town, and they want a clear price, a quick turnaround and a certificate they can forward. A page that answers exactly that, written for landlords and letting agents, is worth more than any homepage redesign.
EV chargers and consumer units sell on trust
The bigger domestic jobs, EV charger installs, consumer unit upgrades, rewires, get researched first. People compare two or three electricians, look for photos of finished work and read the reviews. This is where a site with real job photos and reviews pays its way: the customer has already decided to spend four figures and is looking for a reason to pick you.
Make your registration checkableDon't just show the logo
NICEIC warns that rogue traders use its logo without being certified, and tells customers to check the register rather than trust a badge on a van or a website. So make the check easy: name your scheme, show your registration number and link straight to your listing. Add one plain sentence saying you'll self-certify notifiable work, so the customer gets a Building Regulations compliance certificate without them having to sort it out themselves. That answers the question careful customers ask before they ring.
The same goes for the code behind the page. Your accreditations belong in the schema, so Google and AI tools read them as facts about your business, not decoration. More in showing your credentials properly.
The one-job mathsDo the sum that counts
An EICR runs £120 to £350. An EV charger install is £800 to £1,200. A rewire is thousands. A Starter build is £1,250 and £79 a month. Two EV charger installs pay for the build. One letting agent who books their EICRs with you covers the monthly for a long time after that.
Three tiers, all transparent
A one-off build fee plus a small monthly. No long tie-in. You own the site. Cancel any time after the 3-month minimum.
Three years at the Professional tier is £7,144 all in: about the cost of one agency build, but with 36 months of new content, updates, hosting and ongoing SEO bundled in. Stop any time and you keep the site.
Three questions for an electrician's website
Will it show my registration properly? Scheme, number and a link to your listing. If all they offer is to "add your logo", they don't know your trade.
Can I add a landlord or EV page without paying £300? The work you want more of changes. The site should keep up, and a fair monthly should cover it.
If I leave, do I keep the site and the domain? If the answer includes the word "platform", you don't.
An electrician's website isn't a brochure. It's where a landlord, a letting agent or someone with a new car on the drive decides you're the safe pair of hands.
The version built specifically for sparks is the electrician websites page. And if you want every route side by side, ours included, that's the honest cost of a tradesperson's website.
Keep reading: How much does a website cost in the UK? Every option, side by side · Every Zenlio price on one page · Area pages that work, and the ones Google ignores
