Short answer: a landscaper's website should sell the finished garden, not the list of services. That means proper project pages with photos from start to finish, a page for each type of work you want more of, such as patios, full garden design, fencing or turf, honest guidance on budgets and lead times, and area pages for the towns where your best clients live. Get that right and the website does a lot of the selling before you ever visit.

Landscaping is one of the most visual trades there is, and yet most landscapers' websites are a homepage, a list of services and a gallery of unlabelled photos. Customers spending five figures on a garden want to see what you've built, for people like them, and imagine it in their own space.

A garden is bought with the eyes. Your project pages are your showroom.

What wins the bigger jobs

  1. Project pages, not just a gallery. What the garden was like before, what the client wanted, the materials, how long it took, and the finished result in good light.
  2. A page per service you want more of. Patios and paving, garden design, fencing, decking, artificial or real turf, planting, maintenance. Each with its own projects.
  3. Budget guidance. Typical ranges for a patio, a full redesign or a maintenance contract. Serious clients appreciate it, and it saves you wasted visits.
  4. Lead times, honestly. If you're booked up until spring, say so. It reads as demand, not a problem.
  5. Area pages where your best clients are. The towns and villages your higher-value work comes from.

Design work versus maintenance

If you do both, treat them as different customers. Design and build clients want inspiration, reassurance and a process. Maintenance clients want reliability, regular slots and a clear price. Separate pages let each one find what they need.

A real example

Etonic Landscapes builds gardens by hand across Hampshire. Before working with us, Ryan had a decade of work to his name and almost nowhere to show it. We built a 38-page site that does the work justice and gets him found in Google and AI search. You can read the Etonic Landscapes case study, or the build story.

Seasons matter

Most garden projects are planned in late winter and spring, and searches follow. A site with the right project and service pages already in place is ready when the searches start, rather than you rushing to update it in March.

Websites for landscapers

We build websites for landscapers with project pages, service and area pages, every word written for you. From £1,250 plus £79 a month.