Short answer: a roofer's website has two jobs. For emergency repairs, it needs to get a worried homeowner on the phone within a minute: your number everywhere, the areas you cover, how fast you can get there. For bigger work like re-roofs, flat roofs and chimneys, it needs to show you're a safe pair of hands: real job photos, guarantees, memberships such as NFRC or CompetentRoofer if you have them, and honest guidance on what drives the price.
Roofing has a trust problem. Every homeowner has heard about the doorstep roofer who found "loose tiles" that weren't there. The good firms lose work to the bad ones simply because they don't look different online. Your website is where you fix that.
When water's coming through the ceiling, nobody reads your about page. They need your number and to know you'll come.
Two kinds of customer, two kinds of page
- Phone number in the header of every page
- Clear list of areas covered
- Typical response time
- What happens on the first visit
- Whether you can deal with insurance claims
- A page for each service: re-roofs, flat roofs, chimneys, fascias and guttering, leadwork
- Real before and after photos
- Guarantees and memberships
- Typical price ranges and timescales
- Reviews that mention specific jobs
Show you're not a cowboy
- Photos of your own team, vans and jobs, not stock images
- Memberships and accreditations you genuinely hold, with links to check them
- Insurance and what your guarantees actually cover
- A registered business name and a real address or base
- Google reviews shown on the site, not just a badge
Seasonal work is predictable
Storms bring a rush of repair searches. Autumn brings gutter clearing and "before winter" jobs. Spring brings planned re-roofs. A website with the right pages already in place catches those searches when they arrive, instead of you scrambling to post on Facebook. We've written about keeping the diary full in the quiet months.
Getting off the lead platforms
Many roofers rely on lead sites and directories, and pay for every enquiry they share with rivals. A site that ranks for "roofer in [your town]" and "flat roof repair [your town]" brings those enquiries straight to you. Here's how to stop paying for every lead.
We build websites for roofers with emergency and planned-work pages, area pages and your accreditations shown properly. From £1,250 plus £79 a month, every word written for you.
