The short version: a done-for-you website for beauty and aesthetics clinics, with a page for every treatment, practitioners introduced properly, booking one tap away, and copy written within advertising rules. From £1,250 plus £79 a month.
What a clinic website needs
Clients choosing a clinic are choosing who they trust with their face and skin. They compare treatments, prices, qualifications and reviews, often over several visits to your site. The clinics that win are the ones that make all of that easy to find.
A page for every treatment
What it is, who it suits, what happens on the day, aftercare and price. Each written the way clients actually search.
Practitioners, properly introduced
Qualifications, training and insurance shown on every profile, because that's what careful clients check.
Written within the rules
No promoting prescription-only medicines, no promises you can't keep, and consultations explained honestly.
Booking one tap away
Your booking system linked from every treatment page, with clear prices.
Before and after, done properly
Real results presented carefully and consistently, with consent, not stock photos.
Found in Google and AI search
Treatment and area pages with schema, so you show up when clients search in your town.
The rules a clinic website has to follow
Most clinics that fall foul of the advertising rules don't do it on purpose. They copy what the clinic down the road posts. These are the rules we write every page to.
Don't name the toxin
Botulinum toxin is a prescription-only medicine and can't be advertised to the public in any media. The ASA counts hashtags, images, nicknames like “beautox” and treatment bundles as advertising it too.
Promote the consultation
A clinic offering a range of facial treatments can promote consultations, as long as it's clear the options are discussed first and nothing is given to anyone who isn't suitable.
Keep product details off the home page
Balanced, factual information in line with the patient leaflet can sit deeper in the site, but not on the home page where casual visitors land.
Nothing aimed at under-18s
Since 25 May 2022, ads for cosmetic interventions can't be directed at under-18s, or run where they make up more than a quarter of the audience.
Before and afters, unflattered
The ASA has ruled that beauty ads using filters to exaggerate results are misleading. Same light, same angle, no filters, and the client's consent.
No famous faces selling medicines
Celebrities, influencers and medical professionals can't be used to endorse a prescription-only medicine, and ads mustn't play on insecurities.
Sources: ASA on advertising botulinum toxin (June 2024), CAP rules on cosmetic interventions and under-18s (in force 25 May 2022). This is how we read the rules, not legal advice.
Licensing is coming. Here's what's proposed.
The Health and Care Act 2022 gave ministers the power to license non-surgical cosmetic procedures in England. The government set out its proposals in August 2025. As of mid-2026 they were still proposals, with no confirmed start date. Scotland passed its own legislation in March 2026.
| Proposed tier | Examples | Who could carry it out |
|---|---|---|
| Green, lower risk | Microneedling, IPL | An individually licensed practitioner meeting the agreed standards, licensed through the local authority |
| Amber, medium risk | Botulinum toxin, dermal fillers | A licensed practitioner working under a named, regulated healthcare professional who can prescribe, or a qualified healthcare professional |
| Red, higher risk | Thread lifts, BBLs, some chemical peels | Regulated healthcare professionals only, at CQC-registered premises |
Every tier is expected to need proper training, indemnity insurance and premises that meet hygiene standards, and procedures would be limited to over-18s unless there's medical oversight. The details could still change, so check the final rules when they're published.
What it means for your website: show who carries out each treatment, their qualifications and insurance, and the healthcare professional who supervises where that applies. Clinics that already do this will have nothing to rewrite. Clinics that don't will be scrambling.
Source: Clyde & Co summary of the DHSC proposals (2026).
What goes on every treatment page
What it is and who it suits
Plain English, the way clients search for it. Who it isn't for, too.
Who does it
The practitioner, their qualifications, and the supervising prescriber where one is needed.
The day itself
Consultation first, how long it takes, what it feels like and downtime.
Aftercare
What to do and avoid, and who to call if something doesn't look right.
Price
A clear “from” price, or what the consultation costs and whether it's taken off the treatment.
Booking
One tap to book a consultation, from the top and the bottom of the page.
What it costs
| Starter | Professional | Growth | |
|---|---|---|---|
| Price | £1,250 + £79/month | £2,500 + £129/month | £3,950 + £199/month |
| Pages | 15 to 20 | 40+ | 40+ |
| New blog posts | No | 2 a month | 4 a month |
| Google Business Profile | £250 add-on | £250 add-on | Included |
| Reporting | No | Monthly report | Monthly report and recommendations |
No VAT on top. Three-month minimum, then 30 days' notice. Every price is on the pricing page.
Premium clients look for premium signals
If your best clients are the ones who care about who's holding the needle, your website should talk to them: qualifications, standards, aftercare and honest consultations. That's what we build, and it's why we don't write discount-led copy.
Worth reading first
Common questions
Can we advertise Botox on our website?
Not by name to the public. Botulinum toxin is a prescription-only medicine, and the ASA has ruled against clinics that promote it directly on websites and social media. You can talk about consultations for lines and wrinkles, explain what happens at an appointment and who carries it out. We write those pages so they stay on the right side of the rules.
Is regulation changing?
Yes. The Health and Care Act 2022 gave the government powers to license non-surgical cosmetic procedures in England, and it set out proposals in August 2025: green, amber and red tiers, with toxin and fillers in amber, under a named healthcare professional. As of mid-2026 there was no confirmed start date. Scotland passed its own law in March 2026. A website that already shows qualifications, insurance and who does what puts you in a good position whatever the final rules look like.
Should every treatment have its own page?
Yes. People search for the treatment, not the clinic. A page each for facials, skin peels, microneedling, lash and brow treatments and the rest gives you far more ways to be found.
Can clients book online?
Yes. We link your booking system into every treatment page, so booking is always one tap away.
How much does it cost?
From £1,250 to build, then £79 a month. Clinics with a long treatment menu usually suit Professional, £2,500 plus £129 a month. No VAT on top.
Can we show before and after photos?
Yes, if they're real, consented and not flattered. Use the same lighting and angle in both shots and no filters: the ASA has ruled that filtered beauty results are misleading.
Can we post about anti-wrinkle treatments on Instagram?
Not if the treatment is botulinum toxin. The ASA treats indirect references, including nicknames, hashtags and images, as advertising a prescription-only medicine. Promote consultations instead, and keep the same rules on social media as on your website.
Want a website that matches the standard of your work?
Book a free 30-minute call, or get your current site looked at in a £395 audit.
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